Posts Tagged ‘big fat blog’

Pepsi owns Quaker Oats

Pepsi owns Quaker Oats

Just about everyday I get an offer from online diet programs or supplements to become an affiliate on http://www.myfatspouse.com.

Getting with the right affiliate pays much better than text ads. But having an affiliate places this site in the position of being an advocate of certain product(s). None of the affiliate offers I have received are from companies that I agree that strongly with.

I know that unsavory text ads show up, but somehow becoming an affiliate with them feels like a stamp of approval for their products where as text ads don’t. Albeit text ads pay a paltry amount.

I certainly wouldn’t accept any kind of direct compensation from a fast food company or a processed food giant, like Pepsi!

Huh…Pepsi? What about Pepsi?

Ask Mopie of the www.bfdblog.com. She recently accepted an expense paid trip to Chicago for special bloggers, promoted by Quaker Oats.

Big Oat Deal

You see a few years ago Quaker Oats was purchased and is owned by Pepsico. Not because Pepsi digs oats. Quaker Oats happened to manufacture Gatorade.

Coca Cola has spent billions over the years trying to compete with Gatorade with their product “Poweraid”, with pitiful success. Pepsi decided that an easier route would be just to buy Quaker Oats instead. I can’t imagine Pepsi would own an oatmeal company any other way.

I don’t have to tell you that Pepsico is a HUGE food company that has made a fortune off of High Fructose Corn Syrup sweetened water. Oh yes and through Frito Lay they make all you favorite Chips like Cheetos, Doritos, and Lays, just to name a few.

But the fun doesn’t end there. Pepsi founded and spun off YUM foods, which owns Kentucky Fried Chicken, Pizza Hut, Taco Bell, and Long John Silvers. They still have a relationship with these places. Try getting a Coke product at one of these joints.

So much for the big bad diet industry conspiracy. For the record the “diet industry” that FA complains about, reaped 35 billion dollars in sales in 2005. While Pepsico made nearly 33 billion, the same year.

Talk about a big fat hypocrite!


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Fat Acceptance Has Two PersonalitiesThe Fat Acceptance movement has two faces. The public face it shows to open audiences when at a TV interview or interacting with the world outside of the fat o sphere, and then there is the true face, that we only see on size acceptance blogs, especially in the comments sections. From what I can tell, this isn’t done purposely or consciously. When Fat Acceptance steps out on the public forum it sounds completely reasonable and justified. However when a Fat Blogger makes it back home to her blog, she turns into something quite different.

FA’s public message is one of “acceptance” of fat people. “Acceptance,” by FA’s definition means discouraging name calling, and stopping fatty bashing. More importantly they want to challenge prejudices against fat people, like the presumption that the obese are gluttonous and lazy. The public face of fat acceptance is hard to disagree with. The “Fat but Fit” message is stretching it, but with the majority of Americans sporting some extra lard it isn’t hard to sell.


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